Audience

Digital marketers, agencies, and eCommerce businesses using WordPress who need a simple, privacy-compliant, and independent conversion tracking solution to understand cross-channel performance and prove marketing ROI

About Pathmetrics

Pathmetrics is a WordPress plugin that helps marketers track every step of the customer journey from first visit to final conversion. It gives instant visibility into how every page and marketing channel contributes to sales or form submissions without relying on complex analytics tools. Designed for simplicity, Pathmetrics visualizes the complete conversion path and calculates the time between first click and conversion, providing clarity on multi-touch attribution. The plugin integrates seamlessly with popular form builders like Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms, as well as WooCommerce. Fully GDPR-compliant by default, it automatically connects with cookie consent tools such as Cookiebot, CookieYes, and Complianz. With Pathmetrics, businesses can finally understand which channels drive real revenue and optimize their marketing spend with unbiased data.

Other Popular Alternatives & Related Software
Convertmax
Convertmax
Convertmax is a first-party analytics and multi-touch attribution platform designed to help businesses understand visitor behavior and maximize conversions. It enables organizations to collect and analyze data directly from their own channels, ensuring accuracy and privacy compliance. The platform identifies anonymous website visitors and tracks their journey across multiple touchpoints. Convertmax provides advanced dashboards that reveal insights into traffic sources, funnel performance, and revenue drivers. It supports multiple attribution models, allowing businesses to understand which marketing channels contribute most to conversions. With real-time tracking and reporting, users can make faster, data-driven decisions. Overall, Convertmax helps businesses gain full control over their data and improve marketing performance.
Learn more
TrueROAS
TrueROAS
TrueROAS is an AI-driven ad tracking and attribution software built for ecommerce stores that helps merchants accurately track and attribute sales to the correct advertising sources across major channels like Meta, Google, and TikTok so users can see where revenue really comes from and optimize ad spend, even in a cookie-less world. It integrates seamlessly with Shopify and WooCommerce and can support custom integrations, giving real-time data updates and a unified dashboard that shows performance metrics, lifetime value tracking, creative insights, and ROI so advertisers can identify winning campaigns, reduce wasted spend, and make informed decisions with clear attribution rather than guesswork. It uses advanced AI and machine learning to match conversions to specific ads, feeds enriched conversion data back to platforms, and provides fast insights that help improve return on ad spend and lower cost per acquisition while staying GDPR-compliant and privacy-friendly.
Learn more
wecantrack
wecantrack
(8 Ratings)
All your affiliate data in one dashboard and your marketing tools. We have worked in the affiliate marketing industry for many years. During this time, we have developed various tools to help our previous employer - including conversion tracking, affiliate data reporting, affiliate link testing, automation of content sorting through algorithms, deeplink generation and more. In January 2017, we finally managed to create an integration that links our affiliate conversion data with Google Analytics. Realizing the potential of this tool, we founded wecantrack in January 2019 to offer this solution among more integrations to affiliates. We are excited to be fully focused on wecantrack, and helping our clients set up proper conversion tracking. We know that affiliate marketing is becoming a more challenging industry every year, with so many restrictions and increasing competition. But being able to fully monitor every channel and website element is more important than ever!
Learn more
Blackwood Seven
Blackwood Seven
In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization.
Learn more

Pricing

Free Version:
Free Version available.
Free Trial:
Free Trial available.

Integrations

See Integrations

Ratings/Reviews

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Company Information

Pathmetrics
Founded: 2025
Belgium
www.pathmetrics.io

Videos and Screen Captures

Get Started
Other Useful Business Software
MongoDB Atlas runs apps anywhere Icon
MongoDB Atlas runs apps anywhere

Deploy in 115+ regions with the modern database for every enterprise.

MongoDB Atlas gives you the freedom to build and run modern applications anywhere—across AWS, Azure, and Google Cloud. With global availability in over 115 regions, Atlas lets you deploy close to your users, meet compliance needs, and scale with confidence across any geography.
Start Free

Product Details

Platforms Supported
Cloud
Training
Webinars
Support
Online

Pathmetrics Frequently Asked Questions

Q: What kinds of users and organization types does Pathmetrics work with?
Q: What languages does Pathmetrics support in their product?
Q: What kind of support options does Pathmetrics offer?
Q: What other applications or services does Pathmetrics integrate with?
Q: What type of training does Pathmetrics provide?
Q: Does Pathmetrics offer a free trial?

Pathmetrics Product Features

Marketing Attribution

Conversion Tracking
Attribution Modeling
ROI Tracking
Cross-Channel Attribution
Audience Segmentation
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics