Audience
Data driven platform for companies that want to get better performance from their direct mail campaigns
About Path2Response
We’re not your typical data cooperative. Our proprietary algorithms combine traditional sources of data, like individual purchase history, with the new, untapped potential of online browsing history and intent to purchase. We use this unique data combination to improve on the performance of traditional Coop lists and to identify previously unknown website visitors for contact by direct mail. To a traditional data cooperative, two customers who both bought a pair of shoes one month ago look the same. They both have the same purchase history and they’re both just as likely to buy a second pair of shoes. But we know better at Path2Response. We can see that one customer is satisfied with their purchase, but the second one is still browsing the internet for a second pair of shoes. While it’s true that both customers may still be valuable prospects, we know that the second customer is still in the market and actively searching to buy again.
ZoomInfo Sales
Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo Sales. Build an account universe based on your Ideal Customer Profiles and reach decision makers with the largest B2B contact database of 65M+ direct dial phone numbers and 150M+verified email addresses. Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web. Discover and connect with decision makers from companies exploring your business website. Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. Build and execute multi-touch sales cadences with our native phone dialer and email tool. Shorten your sales cycle with ZoomInfo Chat, an easy-to-use, data-driven chat bot tool. Set real-time lead alerts to engage best-fit buyers or automate lead-qualifying interactions to free up your internal team.
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V12
V12’s new breed of marketing blends data, technology and analytics to drive accelerated results. Consumers produce mountains of data everyday as they shop across a myriad of channels and devices. This data is fragmented across many systems and marketing platforms — obscuring customer behavior. The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys – wherever and whenever your customers prefer. Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for products and services you sell based on browsing and shopping activity, identification of visitors browsing your website and life event triggers.
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True Influence
No matter what your business sells, having intent signals about your customers and prospects can be the driving force behind more relevant, timely communications. You’ll also make better investments by focusing budget and efforts on real, in-market buyers. Without contact-level intent data, it’s difficult to know what an active buyer (or, more likely buying group) is researching. Intent data provides deeper intelligence about your audiences and segments that you wouldn’t know otherwise. You can focus intent monitoring on specific personas to identify buying group members, watch their behaviors and target them strategically.
Content engagement gives you valuable clues about where your audience is in its buying journey. Intent data captures content engagement and helps you make better choices about what content you offer. You can use topics in various ways to target different buyer roles and different stages in a buying journey.
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Suttle-Straus
We know that your designers want the freedom to be creative and spend time on new projects. To do that, they need an easier way to customize existing marketing materials for different users.
We've helped lots of big brands like Sub-Zero, Sherwin Williams, Steelcase and La-Z-Boy lift the customization burden from their design teams by creating customized brand portals for them.
We take your art files, turn them into online templates, and give your network self-service access to customize their own materials. You still have control to approve final versions before they download or print.
Our customized brand portals are also connected to commercial print and mail workflows at Suttle-Straus, so end users can order marketing collateral, request new signage and trigger direct mail campaigns to their neighborhoods all using approved corporate templates.
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Integrations
No integrations listed.
Company Information
Path2Response
Founded: 2013
United States
path2response.com
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Product Details
Platforms Supported
SaaS
Support
Phone Support
Online