Salesforce Data Cloud
Salesforce Data Cloud is a real-time data platform designed to unify and manage customer data from multiple sources across an organization, enabling a single, comprehensive view of each customer. It allows businesses to collect, harmonize, and analyze data in real time, creating a 360-degree customer profile that can be leveraged across Salesforce’s various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. This platform enables faster, more personalized customer interactions by integrating data from online and offline channels, including CRM data, transactional data, and third-party data sources. Salesforce Data Cloud also offers advanced AI gents and analytics capabilities, helping organizations gain deeper insights into customer behavior and predict future needs. By centralizing and refining data for actionable use, Salesforce Data Cloud supports enhanced customer experiences, targeted marketing, and efficient, data-driven decision-making across departments.
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LayerFive
LayerFive uses patent-pending AI technology to resolve consumer identities across all enterprise data sources, both online e.g., website and mobile apps, and offline e.g., CRM, Loyalty, Order Management etc., and builds a unified consumer profile. Using this as a core platform, we help improve marketing ROI by 2X+ with our omni-channel attribution, consumer journey analytics solutions as part of the 360 Marketing Analytics product. Additionally, we help enterprises comply with data privacy regulations e.g., GDPR, CCPA etc. by making consumers’ profile available directly to the consumers for self-serve privacy compliance, helping enterprises save cost while reducing the risk of non-compliance. Deterministic and patent-pending probabilistic identity resolution technology to unify consumer data across all enterprise data sources. LayerFive’s first-party tag to collect highest fidelity data from enterprise website without impacting data quality due to third-party cookie loss.
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Piwik PRO
The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.
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Proem Sports
Proem Sports is a leading Customer Data Platform (CDP) tailored for the sports industry. Our platform enables rights holders to consolidate various fan data touch points into a single, comprehensive system. With Proem Sports, you can create detailed single fan profiles and develop highly specific segments based on behavioral, transactional, and demographic data. This segmentation allows for personalized marketing campaigns that resonate with your fans, enhancing engagement and loyalty.
Our platform empowers you to engage with the fan universe & monetize zero-party, first-party, and third-party data, fostering deeper relationships with your audience.
With Proem Sports, you can:
Unify and transform your fan data into actionable insights.
Craft compelling experiences that drive fan engagement.
Build a brand that your fans and partners will love.
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