Audience
Companies that want know who their best audiences are and be able to reach them in the right environment
About Oracle Advertising
Discover the hidden potential in your digital strategy. Oracle Data Cloud provides award-winning solutions made for every stage of the marketing journey. Reduce waste and protect your ad spend, reach your ideal buyers and prospects, and ensure you measure the metrics that matter to quantify the impact of your online advertising campaigns. Make the biggest impact with your advertising by understanding your customers and most valuable prospects on a whole new level. Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud. Protect against fraud while ensuring your ads are in-view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.
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Amazon Brand Lift
Your brand can use Amazon Brand Lift to measure the recognition, attitudes, preferences, favorability, intention, and recall of customer ads. The participation of the Amazon Shopper Panel community helps provide insights into the impact of your campaigns in the context of your brand measurement goals. Amazon's Brand Lift studios are designed for advertisers to quantify the impact of their campaigns on the top and middle parts of the marketing funnel clearly, easily, quickly, and safely. Amazon's Brand Lift lets you see the overall increase in brand statistics for your ads, as well as analyze the aggregate survey results by audience segment, including age range, family income, gender identity, frequency of ads, type of ad, and device. Choose which campaign to measure, create survey questions using guidance templates, and review your study results on demand. You can also receive results directly through the Amazon Ads API.
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Meetrics
When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. Meetrics is the leading European provider of ad verification. We calculate the current success rate of your digital branding campaign, and help you to increase it. Use Viewability Check to see how visible your branding campaign is. Use Audience Verification to determine if the targeted audience is relevant for your advert. Use Ad Fraud Prevention to identify and prevent suspicious, fraudulent behaviour. Use Brand Safety to check if the environments in which your ad appears in conform to your brand. Meetrics measures the visibility of display and video ads and calculates the viewability for each individual impression. All KPIs from the campaign can be viewed in the Meetrics Dashboard and as Excel reports at any time.
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Company Information
Oracle
Founded: 1977
United States
www.oracle.com/cx/advertising/
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Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Phone Support
Online
