Audience
Manufacturing and engineering sales teams looking for a solution to accelerate complex product sales
About Mercura
Mercura delivers an AI-powered configure-price-quote (CPQ) platform designed for complex manufacturing, enabling companies to sell smarter and faster by automating critical sales workflows. It offers a robust configuration engine, dynamic product modeling, advanced pricing calculations, and photorealistic 2D/3D product visualizations, including augmented reality, creating compelling, interactive customer experiences. The solution also supports automated quote and document generation, seamless integration with existing CRMs and ERPs, and advanced analytics to monitor demand, configuration usage, and regional preferences. Mercura helps manufacturers reduce quote-to-order errors, accelerate sales cycles, increase conversion rates, raise average sales prices, and significantly lower product returns (e.g., by up to 80%), all while scaling operational efficiency. Its modular add-ons, such as ESG insights and real-time sales analytics, further enhance decision-making.
Other Popular Alternatives & Related Software
Experlogix CPQ
Experlogix CPQ software solution helps businesses streamline the quote-to-order processes. Designed to handle complex product configurations and pricing, Experlogix CPQ is great for manufacturers and businesses with intricate product offerings.
Enable your sales teams to quote complex configurable products and services with accuracy. Experlogix CPQ manages product and service options, available feature combinations, pricing, and discounting, and automates quote processes, helping sales representatives quote fast and sell right – every time. Build and design products per specific customer needs, with features that help select, visualize, and specify options, making the process easy to control and navigate. The pricing function leverages logic-based rules to generate complex quotes that are accurately priced. Generate customized, accurate, and compelling quotes faster and ensure your sales reps are delivering exact prices and discounts at the highest possible margin every time.
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CanvasLogic
Help your customers visualize custom products while you close deals faster with CanvasLogic's cloud-based product configurator software.
This powerful software allows users to configure complex products in real-time with photorealistic 3D visualization. The Augmented Reality (AR) feature enhances your customers' experience and lets them dream about possibilities.
Calculate pricing automatically with no errors while configuring the solution, and create a seamless sales process by integrating the CanvasLogic configurator with other sales enablement platforms including CRM, eCommerce, PLM, PIM, and ERP.
For more than 15 years, CanvasLogic has been empowering customers and their partners with configuration-driven visualization solutions to digitize their sales, improve customer experience and grow their business faster. Founded in 2001, the company has won multiple design and innovation awards for modular 3D configuration software. The mission of CanvasLogic is to enable the
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EASA
EASA has a unique approach to deploying existing, Excel spreadsheet-based tools as secure, custom web applications. These apps can be deployed within a web portal for use by internal or external staff, including partners, resellers, suppliers or customers as well as subscription based applications (SaaS). Unlike competing solutions, sophisticated spreadsheets with VBA, macros and add-ins can be deployed with EASA. Furthermore, EASA provides full database functionality, approvals and notifications and integration with CRM and ERP systems.
Common use-cases include the deployment of spreadsheets used for CPQ (configure price quote), insurance raters, financial analytics, engineering calculations, and many more. Your existing spreadsheet becomes the “engine” for the web app, eliminating any need to extract the logic and reprogram in a separate solution.
If your company has made a significant investment into critical spreadsheets, then learn why AIG, Voya, HP and others rely on EASA.
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eRep
eRep CPQ (configure price quote) software empowers manufacturers and distributors that need to simplify their complex quote-to-order processes with a modern cloud platform. eRep enables sales teams to accurately quote faster and sell smarter while accelerating growth with faster sales rep onboarding, enhanced business intelligence, and improved customer experience.
eRep functions as an independent bridge between your CRM and ERP while remaining platform agnostic - meaning you don't have to use a specific CRM or ERP to take advantage of eRep's CPQ capabilities.
From guided selling to multi-channel sales management, eRep can help you onboard new reps faster, follow up on sales activities, and give managers meaningful insights into your sales pipeline - even from independent reps!
eRep goes beyond traditional CPQ by incorporating selection software and quote-specific product document generation - including technical drawings - making it an ideal choice for manufacturers!
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Mercura
Denmark
mercura.io
Videos and Screen Captures
Configurator example
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