MarketSight

IBM Cognos Analytics acts as your trusted co-pilot for business with the aim of making you smarter, faster, and more confident in your data-driven decisions. IBM Cognos Analytics gives every user — whether data scientist, business analyst or non-IT specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about your data with anyone in your organization with IBM Cognos Analytics.

Improvado is an ETL solution that facilitates data pipeline automation for marketing teams without any technical skills required. This platform ensures data accuracy and transparency and supports marketers in making data-driven and informed decisions. It is a comprehensive solution to integrate marketing data across the organization. Improvado extracts data from a marketing data source, cleans, transforms, and normalizes it, and seamlessly loads the results into a marketing dashboard. Currently, it has more than 200 pre-built connectors. The Improvado team implements new connectors for their clients upon request. With Improvado, marketers can consolidate all marketing data in one place for better insights into how they’re doing across channels, analyze attribution models and detailed e-commerce insights, and get accurate ROMI data. Improvado is being used by companies like Asus, Gymshark, BayCare, Monster Energy, Illy, and other organizations from different industries as their marke