Audience

Marketing leaders, brand managers, and advertising agencies seeking advanced AI-driven research solutions to optimize campaigns and build lasting brand loyalty

About MarketCast

MarketCast is a global marketing research firm that combines marketing expertise, AI, and data science to help brands maximize the impact of their advertising and build long-term customer loyalty. Their innovative Research Platform integrates AI models and data science to accelerate the design, delivery, and analysis of research insights. With over 600 researchers, technologists, and data scientists, MarketCast serves more than 80% of the top U.S. advertising spenders. They focus on audience targeting, creative optimization, and brand fandom development to help clients achieve measurable marketing effectiveness. The company’s unique fusion of primary research, AI, and big data solves complex challenges in marketing, content, and product development. MarketCast is recognized as a Top 10 global marketing research provider, trusted by leading brands worldwide.

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Integrations

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Company Information

MarketCast
Founded: 1988
United States
marketcast.com

Videos and Screen Captures

MarketCast Screenshot 1
MarketCast Screenshot 1
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Product Details

Platforms Supported
Cloud
Support
Online

MarketCast Frequently Asked Questions

Q: What kinds of users and organization types does MarketCast work with?
Q: What languages does MarketCast support in their product?
Q: What kind of support options does MarketCast offer?
Q: What other applications or services does MarketCast integrate with?

MarketCast Product Features

Market Research

Compensation Management
Survey Management
Sample Management
Paper-Based
Phone-Based
Statistical Analysis
Email / Online
Face-to-Face
Panel Management
Data Management
Benchmarking

Marketing Attribution

Conversion Tracking
Attribution Modeling
ROI Tracking
Cross-Channel Attribution
Audience Segmentation
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics

MarketCast Additional Categories