MainEvent

Experiential Marketing Software to capture every detail of your program – all in one place. okapi was designed for a purpose – to make it easier to collect and report data, measure ROI and manage your face-to-face marketing programs using a single piece of field marketing software. okapi is a turnkey event program management software with real-time data collection and reporting that allows you to schedule and manage all of your face-to-face marketing programs. We organize all of the data for streamlined reporting and measure your program’s ROI. This provides you with the information you need to make more informed decisions to improve future results. Measure what matters to you and calculate experiential ROI. From surveys to demographics to contact information for your CRM platform, okapi helps you learn more about your audience and stay connected long-term.

Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. We’re fortunate to have a roster full of trusted partners from all areas of business that rely on our platform to provide accurate, unbiased data to help them evaluate strategic marketing initiatives. Our solution provides comprehensive performance analysis and valuation at both the individual partner or portfolio level, including assessing branded and unbranded content, attributable audiences, broadcast presence, and activations (digital and experiential).