Audience
B2B companies
About Madison Logic
ML Platform: Accelerate your pipeline by identifying, prioritizing and engaging your top accounts. The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey. Accurately identify and prioritize accounts that are more likely to convert. Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data. Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs. Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend. Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.
Integrations
Company Information
Madison Logic
Founded: 2004
United States
www.madisonlogic.com/ml-platform/
Videos and Screen Captures
Rivery
Rivery’s SaaS ETL platform provides a fully-managed solution for data ingestion, transformation, orchestration, reverse ETL and more, with built-in support for your development and deployment lifecycles.
Key Features:
Data Workflow Templates: Extensive library of pre-built templates that enable teams to instantly create powerful data pipelines with the click of a button.
Fully managed: No-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on priorities rather than maintenance.
Multiple Environments: Construct and clone custom environments for specific teams or projects.
Reverse ETL: Automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.
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LeadSift
LeadSift is a B2B intent data provider that helps organizations identify and prioritize the prospects and accounts they should be targeting. We collect data from millions of Unstructured Public Web Data to identify when prospects are showing an increased interest in competitors and relevant topics. Once we identify a signal, we go through a sophisticated mapping process to understand who these prospects are and where they work to determine if the signal is relevant. The end output is a contact enriched with company details and contact information that has been actively researching a relevant company or topic. With LeadSift data, organizations can optimize ad spend, marketing nurture campaigns, and sales outreach.
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IRI Voracity
Voracity is the only high-performance, all-in-one data management platform accelerating AND consolidating the key activities of data discovery, integration, migration, governance, and analytics. Voracity helps you control your data in every stage of the lifecycle, and extract maximum value from it.
Only in Voracity can you:
1) CLASSIFY, profile and diagram enterprise data sources
2) Speed or LEAVE legacy sort and ETL tools
3) MIGRATE data to modernize and WRANGLE data to analyze
4) FIND PII everywhere and consistently MASK it for referential integrity
5) Score re-ID risk and ANONYMIZE quasi-identifiers
6) Create and manage DB subsets or intelligently synthesize TEST data
7) Package, protect and provision BIG data
8) Validate, scrub, enrich and unify data to improve its QUALITY
9) Manage metadata and MASTER data.
Use Voracity to comply with data privacy laws, de-muck and govern the data lake, improve the reliability of your analytics, and create safe, smart test data
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DemandScience
Generate Leads for a Future-Proof Sales and Marketing Funnel
DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion.
Solutions offered:
• PureSyndication
• PureABM
• PurePush
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Product Details
Platforms Supported
SaaS
Madison Logic Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Intent Data
Customer Profiles
Lead Notifications
Lead Scoring