Audience

Companies and organizations in need of a solution to optimize their marketing performance

About MSIGHTS

While every enterprise experiences data challenges, we can help you maximize the value of your marketing data. We work as an extension of your marketing team and extended partners to make MarTech work better by integrating people, processes and platforms. When all three of those are in place, you can experience true data-driven decision power. Built from the ground up, the MSIGHTS platform is a suite of applications and integrated services that ensure your data is enterprise and analytics-ready. Take control and enjoy greater transparency while maximizing the value of your marketing data. Our solution packages can be leveraged individually to address specific challenges or combined to realize the full power of MSIGHTS across the marketing and data operations value chain. From implementation through ongoing services, each solution comes with our data expertise and collaborative customer support team.

Integrations

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Company Information

MSIGHTS
United States
www.msights.com/solutions

Videos and Screen Captures

MSIGHTS Screenshot 1
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Product Details

Platforms Supported
SaaS
Training
Documentation
Live Online
In Person
Support
Phone Support
24/7 Live Support
Online

MSIGHTS Frequently Asked Questions

Q: What kinds of users and organization types does MSIGHTS work with?
Q: What languages does MSIGHTS support in their product?
Q: What kind of support options does MSIGHTS offer?
Q: What other applications or services does MSIGHTS integrate with?
Q: What type of training does MSIGHTS provide?

MSIGHTS Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Dashboard

Visual Analytics
Private Dashboards
Functions / Calculations
Data Source Integrations
Themes
Scorecards
OLAP
Widgets
KPIs
Public Dashboards
Annotations
Interactive

Data Analysis

Data Visualization
Text Analytics
Regression Analysis
Data Discovery
Sentiment Analysis
High Volume Processing
Statistical Modeling
Predictive Analytics

Data Governance

Roles Management
Email Management
Deletion Management
Policy Management
Process Management
Access Control
Data Profiling
Data Discovery
Storage Management
Data Mapping

Data Management

Information Governance
Data Analysis
Data Migration
Data Quality Control
Master Data Management
Customer Data
Data Integration
Match & Merge
Data Capture
Data Security

Data Visualization

Simulation Models
Dashboard Creation
Visual Discovery
Relational Display
Analytics
OLAP
Filtered Views
Content Management

Lead Management

Pipeline Management
Lead Distribution
Activity Tracking
Lead Nurturing
Campaign Management
Lead Segmentation
Prospecting Tools
Source Tracking
Lead Capture
Lead Scoring

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Planning

Marketing Calendar
Spend Management
Budgeting & Forecasting
Project Tracking
Media Planning
Collaboration
Goal Setting / Tracking
Flowchart
Presentation Tools
Predictive Analytics

Reporting

Drag & Drop
Sales Reports
Data Source Connectors
OLAP
Drill Down
Marketing Reports
Financial Reports
Scheduled / Automated Reports
Report Export
Forecasting
Customizable Dashboard
Email Reports