Audience
Mobile app and game publishers seeking a tool to control, optimize, and personalize advertising revenue strategies without heavy engineering work
About Loomit
Loomit is a cloud-native ad monetization optimization platform that gives mobile publishers full control over how ads are delivered, tested, and monetized across their apps so they can maximize revenue and improve user engagement without constantly relying on engineering teams. It sits between your app and existing ad mediation platforms to enable dynamic, rule-based monetization setups, real-time AB/multivariate testing of mediation partners, and tailored ad journeys that match user cohorts, behaviors, or regions, all configurable through an intuitive dashboard rather than hard-coded logic. It supports ad quality control and segmentation, letting publishers protect valuable user segments from intrusive or low-quality ads while boosting competition and CPMs for high-value impressions, and it includes features like automated format switching.