Audience
Ecommerce marketers and DTC brands wanting to gain measurable editorial coverage and audience engagement through performance-based content placements on premium publisher sites
About Linkby
Linkby is a performance-based editorial content and adtech platform that helps ecommerce and direct-to-consumer brands secure contextual, editorial-style coverage on premium publishers and newsletter partners while only paying when real engagement (clicks) occurs, making it a measurable alternative to traditional PR and display ads. Brands start by submitting a campaign brief describing their story, product launch, promotion, or awareness objective, then set cost-per-click, budget, and target publishers from Linkby’s global network of hundreds of trusted outlets (including major news and lifestyle sites), with content often going live within 48-72 hours once publishers opt in. Linkby’s CPC-driven marketplace means advertisers pay only for clicks back to their site up to an agreed budget cap, giving control over spend and performance while gaining SEO and visibility benefits from authoritative editorial placement.
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