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Benefits and total rewards teams, CFOs, and millions of employees like ALEX because he’s a benefits expert who’s fun to talk to. They love ALEX because he delivers incredible bottom-line results. ALEX helps companies support their employees better and deliver eye-popping business results. We’ve spent two decades refining Interactive Conversation, a format that simulates an actual conversation with a smart, helpful human being and in the case of ALEX, a smart, helpful benefits expert. As it turns out, people don’t always act in their own best interests. That’s why ALEX relies on proven behavioral science strategies to help employees overcome their unconscious fears and biases and make more informed decisions. Let’s face it, benefits can be boring and confusing. And when people are bored and confused, they tend to make bad decisions. That’s why we explain tricky benefits topics the way we would to a friend: using clear, conversational language instead of alienating benefits jargon.