Attribuly
Attribuly is a marketing attribution and analytics platform designed to help Shopify merchants optimize their marketing strategies by providing accurate insights into return on ad spend, customer lifetime value, and overall growth. It offers advanced attribution and tracking tools, including server-side tracking, multi-touch attribution, and customer analytics, to create a comprehensive data engine for enhancing growth systems. By utilizing first-party customer data, Attribuly enables brands to optimize advertising algorithms, make strategic decisions, personalize user experiences, boost conversion rates, and streamline revenue channels, thereby fostering ongoing revenue growth and maintaining a competitive edge. The platform supports over 10,000 ecommerce entrepreneurs and integrates with various marketing channels, including Facebook, Google, TikTok, and Bing ads, as well as email marketing platforms like Klaviyo.
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NestAds
NestAds, built exclusively for Shopify merchants, is an efficient ad management and marketing attribution software.
Streamlining data from various ad channels into one dashboard, NestAds eliminates manual work, allowing effortless tracking of crucial ad metrics for insightful ad performance analysis.
The unique feature is the server-side tracking pixel based on first-party customer purchase data, overcoming iOS 14 limitations and cookieless browsing challenges.
NestAds also employs a multi-touch attribution model to pinpoint sales-driving ads and touchpoints, offering flexibility with attribution windows from 1 to 90 days. This data-driven approach optimizes ad spend, reducing waste and maximizing your ROAS.
NestAds dashboard presents customer journey data in a timeline format, facilitating a clear understanding of your customer engagement across touchpoints, complete with detailed cohort analysis for insights into revenue generation and customer acquisition cost recovery.
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Heap
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.
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Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools.
With Singular you are able to
- Measure and report on all the channels you work with
- Analyze ROI by combining attribution with leading cost aggregation
- Track and analyze across the entire user lifecycle
- Block more fraud with best-in-class fraud prevention
- Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse
Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
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