Audience
Companies seeking a solution to predict future performance across all channels
About Keen
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth.
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Company Information
Keen Decision Systems
Founded: 2010
United States
keends.com
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Product Details
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Cloud
Training
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Keen Frequently Asked Questions
Keen Product Features
Business Intelligence
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Ad Hoc Reports
Natural Language Generation (NLG)
Profitability Analysis
Business Performance Management
Ad Hoc Reports
Budgeting & Forecasting
Consolidation / Roll-Up
Key Performance Indicators
Predictive Analytics
Quantitative Analysis
Scorecarding
Strategic Planning
Ad hoc Analysis
Dashboard
Qualitative Analysis
Data Analysis
Data Visualization
Predictive Analytics
Regression Analysis
Statistical Modeling
Data Discovery
High Volume Processing
Sentiment Analysis
Text Analytics
Marketing Analytics
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
A/B Testing
Customer Journey Mapping
Website Analytics
Marketing Attribution
Attribution Modeling
Cross-Channel Attribution
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Audience Segmentation
Conversion Tracking
Customer Journey Mapping
Marketing Planning
Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Media Planning
Predictive Analytics
Presentation Tools
Spend Management
Flowchart
Marketing Calendar
Project Tracking
Statistical Analysis
Forecasting
Multivariate Analysis
Regression Analysis
Statistical Simulation
Time Series
Analytics
Association Discovery
Compliance Tracking
File Management
File Storage
Statistical Process Control
Survival Analysis
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