Audience
Brands and advertisers in search of a solution to manage their performance across diverse media channels
About Kantar Advertising Intelligence
Connected data about what brands are saying and spending across media channels, to inform strategy and boost performance. Be alert and understand brands' advertising activities across traditional and digital media, globally and locally. By accessing the most comprehensive competitive intelligence, you get timely insights to deliver best-in-class media strategy and optimize your business opportunities. Understand market trends and how brands are investing (in which channels, and how much) to improve budget allocation. Be alerted on brand advertising activities, and identify business opportunities by benchmarking competitors' performance. Be among the first to see the messaging and creativity from other brands in your industry, to help set your direction. Media owners can adapt to the changing competitive landscape and improve their business performance. They understand the full details of brand owner advertising campaigns and identify their share of voice.
Integrations
Company Information
Kantar
United Kingdom
www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence
Videos and Screen Captures
Incivus
Incivus is C5i's AdTech platform, leveraging GenAI to empower digital marketers in predicting and enhancing ad performance both pre-flight and in-flight. By harnessing the power of predictive analytics, Incivus enables progressive marketing teams to forecast the creative effectiveness of their digital ads, thereby facilitating improvements in their ROI, expediting campaign launches, and optimizing their ad spend.
What sets Incivus apart is its unparalleled capability to conduct in-depth analysis of digital video and display ads, equipping marketers with the insights needed to drive data-informed decision-making. This comprehensive approach not only enhances the precision of ad performance predictions but also provides valuable guidance for refining ad content and targeting strategies.
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SimilarWeb
Our innovative market intelligence solutions empower businesses to make better decisions. An all-in-one suite to uncover growth opportunities across all marketing channels and boost user acquisition. One-stop shop to find growth opportunities across all channels by revealing your competitors' marketing strategies: search, display, content, affiliate and media buying activities. Grow your organic traffic by optimizing your share of voice per keyword; create more effective content by identifying trending keywords and the most viewed content of any site. Build, grow and monitor your affiliate partnerships by discovering what works best for your competitors; reveal the most valuable partners with the highest relevance to your offering. Effectively direct ad spend by seeing where your competitors are advertising; reveal competitors' creative, landing pages, ad networks and placement strategy.
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adjinn
Get data on online advertising campaigns, in all sectors, of all brands, and in all media. Learn how your campaigns are developing and those of competitors in real-time and save time with automatic reports and alerts. Control your online media plan and compare your advertising activity with your competition, and take care of your brand safety, knowing exactly where your ads have been. Find new customers and improve your proposals by analyzing the activity of brands and media, and provide the best customer service to your clients. Know the media used by each advertiser, discover the most used formats and optimize your commercial offer. With adjinn you can access information through Reports and Alerts. Plan your periodic reports and analyze them while taking your coffee. Do not miss any news of industries or brands that interest you by activating all the alerts you need. Get information about leads & customers’ strategies, knowing the inside out of what has happened with their ads.
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Nielsen Ad Intel
Advertising intelligence to help you get ahead of the competition. In today's complex and crowded media landscape, consumers have access to more content on more platforms than ever. To stay ahead, companies need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. But how can you control the advertising activity of the rival brand on all platforms without turning a 40-hour work week into a 60-hour work week? Nielsen Ad Intel is the most comprehensive source of local, national and international advertising spending data available today. Our platform enables advertisers, agencies, publishers, and advertising platforms to monitor advertising activity on television, digital, audio, searches, social media, print media, outside the home, and cinema. Ad Intel helps customers navigate the crowded media landscape with actionable information to identify potential customers and analyze brand strategies.
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Product Details
Platforms Supported
SaaS
Training
Documentation
In Person
Videos
Support
Phone Support
Online