AuthorityTech is the world's first Machine Relations agency, placing brands in the Tier-1 publications that AI engines trust, retrieve, and cite.
Traditional PR was built for humans; AuthorityTech is engineered for the machine. Leveraging an unparalleled network of the top media brands in the world, the agency secures premium media coverage structured so ChatGPT, Perplexity, Gemini, and Google AI Overviews can seamlessly understand a brand, map it to its category, and cite it when buyers ask high-intent questions.
Coined by founder Jaxon Parrott and led in practice by Christian Lehman, Machine Relations unifies GEO, AEO, AI SEO, and PR into a single system for building machine trust through earned media.
How it works:
Map: The agency analyzes target categories and competitor LLM prompts.
Match: Aligns the brand narrative with authoritative outlets.
Place: Secures guaranteed placements via relationship-led outreach rather than cold-pitch volume.
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Muck Rack is an AI communications platform that helps PR teams monitor coverage, find journalists, manage outreach, and report on earned media impact. The platform gives teams visibility across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Muck Rack helps communications teams understand what is happening, why it matters, and how to respond with targeted media relations workflows. Its media database allows users to identify journalists, creators, outlets, and influencers shaping public conversations and AI-generated answers. Generative Pulse helps brands track visibility across AI platforms and uncover the sources influencing AI responses. Built for PR teams, brands, agencies, journalists, and media professionals, Muck Rack helps improve monitoring, pitching, reporting, and PR measurement.
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Dazzle
Dazzle is an AI-powered, chat-based PR software designed to streamline media outreach by enabling PR teams to identify the most suitable journalists, podcasters, and media outlets for their stories. The platform's AI-enhanced search rapidly pinpoints relevant journalists, allowing users to describe their story in their own words and instantly receive a list of appropriate media contacts. Dazzle provides rich journalist profiles, including AI-generated bios, beats, article summaries, accurate contact details, and regions of coverage, facilitating personalized and effective pitching. Users can build smart media lists collaboratively, with the system offering AI-driven recommendations based on existing selections, and track outreach progress through automatically updating lists. The platform's interface is designed for ease of use, requiring no tutorials, and supports seamless team collaboration by keeping all members updated on outreach activities.
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