Audience
Physical stores and brick and mortar businesses
About Ipsos Retail Performance
People counters are the foundation of our retail technology suite and are key to optimizing store performance. More than simply tracking the number of people who walk through the door, the data these solutions capture supports effective decision-making at a strategic and operational level – underpinning everything from staff scheduling to trend analysis and retail occupancy levels. Using cutting-edge people counting sensors and software, you can identify busy periods then deploy staff in the right places at the right time, and see how popular a display or product range is. With real-time footfall data and analytics, you can also see whether the layout and marketing activities are effective by understanding dwell time, engagement and conversions. Our people counting sensors guarantee at least 95% accuracy, allowing you to track footfall on an hour-by-hour basis to uncover current buying behavior and forecast trends.
Other Popular Alternatives & Related Software
RetailFlux
RetailFlux people counting software offers both the lowest cost solution and the most sophisticated analytic technology in the market. RetailFlux people counting solutions are based on our property Artificial Intelligence (AI) technology, called FluxVision. Our FluxVision based counting solution provides best-in-class data quality with the lowest implementation cost possible thanks to its AI core. That is, regular CCTV cameras are transformed into the World’s most accurate and versatile counter devices with the help of our unique AI software platform. The exclusive features brought by RetailFlux people counters include staff exclusion, occupancy and shopping time metrics.
Shopper footfall and conversion reports have become the most important metric in 21th century brick-and-mortar retail management tasks. Visitor counting numbers combined with sales figures reflect the most basic and beneficial KPI, namely conversion rate, in order to evaluate the performance of stores.
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V-Count
Visitor analytics is not just for the web. We live in a world where people are constantly on the move, and physical spaces need to be able to adapt. That's where V-Count comes in. We provide a fast and accurate way to count and analyze visitors in physical locations.
Our solutions are powered by our secure cloud-based Business Intelligence Platform (BIP) and the best-in-class Ultima AI sensor, with 99.9% accuracy.
Our customers are diverse; from retail to airports, museums, theme parks, to transportation, and every industry with footfall traffic. We designed the dashboards with the customer in mind; customizable and user-friendly - providing easy access for businesses to view each of their location’s performance at any time.
The future of people counting is here.
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Caliber
Caliber is the world’s leading stakeholder intelligence company. Founded in 2016 and headquartered in Copenhagen, we operate globally — conducting thousands of stakeholder interviews every day across 50+ countries, and translating data into business action through AI-enabled multi-source analysis and expert interpretation. Our clients include Airbus, ASML, AstraZeneca, BASF, Okta, ABB, and Novo Nordisk.
Caliber is the only stakeholder intelligence company that combines proprietary data collection, AI-powered analysis, and expert interpretation — so you don’t just get numbers, you get answers built for your business. We monitor all your stakeholders, in real time, anywhere in the world. We integrate perception data with the signals that move your business. And we help you understand what it all means, so your leadership can make faster, better-informed decisions.
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Vemcount Retail Analytics
Vemco Group is a world-leading data analytics software company, specializing in footfall data, customer behavior, and business optimization.
Since 2005, our in-house developed Vemco Analytics software has been continuously refined to suit any industry or location with footfall traffic. With its headquarters in Denmark and local offices around the world, Vemco Group brings together a team of dedicated experts serving clients in more than 95 countries. We turn data into actionable insights — empowering you to make fact-based decisions, optimize operations, and act with confidence rather than intuition.
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Integrations
Company Information
Ipsos
Founded: 1975
France
www.ipsos-retailperformance.com/en/
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Product Details
Platforms Supported
Cloud
Support
Phone Support
Online
Ipsos Retail Performance Frequently Asked Questions
Ipsos Retail Performance Product Features
Market Research
Data Management
Supported
Email / Online
Supported
Panel Management
Supported
Survey Management
Supported
Benchmarking
Not Supported
Compensation Management
Not Supported
Face-to-Face
Not Supported
Paper-Based
Not Supported
Phone-Based
Not Supported
Sample Management
Not Supported
Statistical Analysis
Not Supported
