Audience
Business and marketing leaders making key decisions using data-driven, live feedback from consumers
About Invoke
Invoke is a technology driven, real-time market research company. We enable business and marketing leaders to make key decisions using data-driven, live feedback from consumers. Our patented technology is used to test long and short form video content, new product concepts, brand messaging/positioning, and more, in 60-90 minute live sessions. Television networks, studios, technology companies, and global consumer brands, and all use Invoke to move their initiatives forward with confidence and consensus. The unique value Invoke brings to its clients is our ability to probe deeply and find causation. We identify the root drivers of consumer preference and behavior. This is the magic of qualitative research. And Invoke does this in real time, at large scale. We call it Big Qual. We join all the key stakeholders at a client site and take them through a live, hour long journey with hundreds of consumers.
Integrations
Company Information
Invoke
Founded: 1999
United States
invoke.com
Videos and Screen Captures
YouGov
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.
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Synetiq
Synetiq is an emotional data & marketing intelligence company serving 80+ premium advertisers and their agencies across Europe. Synetiq leverages cutting-edge biometric technology and the latest neuroscience to drive business growth, build brands & encourage engagement. Understand your audience, and your competitors, learn from the worst & the best, get inspired & save money on production. Minimize your risks, test ideas safely, get real-life feedback, buy media for your best version, and learn how to improve performance. Increase your efficiency, optimize creatives on the fly, stay ahead of your competition, and follow & understand your market. Using the latest biometric sensors to measure brain waves, heart rate, skin conductance, and eye movements, we are able to detect and quantify human emotions. Every year, we test thousands of consumers and thousands of video ads with our standardized methodology. The data we collect serves as an excellent benchmark for our clients.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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QualSights
QualSights is an immersive insights platform that provides brands, agencies and consulting firms the ability to generate deeper and more authentic insights from consumers anywhere in the world, in a dramatically faster and cost-effective way. Using proprietary technology, companies can collect real-time consumer insights by remotely observing and interacting with consumers as they shop for, use or consume products in their natural environment. QualSights is the first and only truly integrated solution that seamlessly supports mixed methods research studies, blending the advantages of qualitative and quantitative research to provide clients depth, authenticity, speed and agility within their studies. In addition to offering a variety of options to capture data, QualSights helps expedite analysis by providing a powerful suite of AI tools that make it easy to find and present the insights that matter.
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Product Details
Platforms Supported
SaaS
Support
Online