Cars.com
Cars.com is a leading online automotive marketplace that connects car buyers and sellers across the United States by aggregating millions of new, used, and certified pre-owned vehicle listings from dealers and private sellers into a single searchable platform. Users can search and filter inventory by make, model, price, mileage, location, fuel type, and more, compare vehicles side-by-side, view detailed specifications, photos, dealer reviews, and pricing insights, and contact sellers directly to continue the buying or selling process. Cars.com also provides research tools, expert editorial content, market pricing data, price alerts, and real-time valuations, including features like Your Garage that let owners track their vehicle’s value over time to inform trade-in and purchase decisions. For sellers, the platform offers listing tools that showcase vehicles with photos and detailed information to attract potential buyers, along with optional enhanced features to increase visibility.
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CarGurus
CarGurus Dealer Solutions is a comprehensive platform for automotive dealerships that helps dealers market inventory, generate and convert leads, improve retail operations, and drive sales growth by leveraging CarGurus’ large automotive marketplace and data-driven tools. The dealer site offers core products, including listings, Sell My Car, PriceVantage, Digital Deal, and Audience Targeting to support key business functions; helping dealers showcase vehicles to millions of shoppers, source quality inventory directly from consumers, and increase visibility and engagement across markets with targeted advertising and dealer-specific exposure. CarGurus emphasizes data-backed insights and analytics with performance dashboards, pricing recommendations, market trends, and custom reports that guide inventory pricing, acquisition strategy, and conversion optimization so dealers can make informed decisions and stay competitive.
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DealerDNA
Automatically display the best possible payment for every vehicle, reach more consumers, and trigger the impulse to buy. Real-time automated solutions align complex marketing channels and strategically display the best possible payment for every vehicle. As inventory or special offer components change, updates are made instantly to the dealer’s various marketing assets - special offers landing pages, inventory detail pages, search engine text ads and digital remarketing banners. DealerDNA's patented iAutopilot™ module drives the most granular, highly engineered advertising package in the industry. Dealers can save significant money with a low Cost-Per Click (CPC) and management fee structure. DealerDNA’s advanced Calculator Tool gives shoppers direct access to current manufacturer incentives, rebates, and payment options from your preferred lenders – highlighting the best payment available, providing transparency, and accelerating the sales cycle.
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Edmunds
Edmunds Dealer Solutions is a suite of digital marketing, inventory exposure, and sales-enablement tools designed to help automotive dealerships connect with car buyers, generate higher-quality leads, and drive more sales by leveraging Edmunds’ extensive automotive audience and first-party data. Dealers can list their new and used vehicle inventory on the Edmunds marketplace, so shoppers see pricing, incentives, and available stock, increasing vehicle detail page views and directing shoppers to dealer websites or contact forms. It includes messaging and engagement tools (like CarCode) that consolidate interactions via web chat, SMS, and Facebook Messenger into a single interface to help sales teams connect with ready-to-buy consumers. Edmunds also supports enhanced merchandising and advertising by placing inventory on high-traffic platforms like Facebook Marketplace and social media channels, using targeted campaigns.
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