Audience
Life sciences commercial, medical affairs, and marketing teams aiming to use AI to ethically engage healthcare professionals with personalized, high-impact content and real-time support
About Impiricus
Impiricus offers a suite of AI-powered HCP engagement tools built to give underserved healthcare professionals fingertip access to critical resources and accelerate patient care by delivering personalized, context-aware interactions that go beyond traditional channels. At the core is the Intelligently Optimized Network (ION), an optimized AI delivery engine that powers all products and ensures messages reach the right HCP at the right time. Pulse delivers flighted, value-added content via the largest SMS-opt-in HCP network with personalized messaging, trackable links, and precise NPI-level reporting that drives high engagement and consistent ROI. Spark uses real-world clinical and marketing triggers, such as new prescriptions, lab results, email opens, or website visits, to generate highly relevant, trigger-based communications that support education, competitive insights, and patient outcomes.