Audience
Users interested in a behavioral economic led research platform to test ideas
About IdeaSwipe
Early stage of innovation funnel is the most vulnerable. Without a robust and systematic screening system, many truly big and breakthrough ideas fall by the wayside and fail to enter the funnel. Developed and perfected by Unilever, IdeaSwipe is a behavioral economic led research technology platform which has tested 10,000+ ideas across 40+ markets already. Its interactive mobile-first solution has powered up innovation funnels with strong and powerful ideas. IdeaSwipe is engineered for agility. It does not matter whether you have 5 ideas, or 50; whether you want to test in one market or forty: you will have your answers within a week, sometimes even faster. Standard research methods are rational and left brain focused. IdeaSwipe’s behavioral economics led questioning encourages consumers to use both their intuition and judgment for answering questions.