ValueCore
ValueCore is an AI-powered platform designed to help sales and marketing teams communicate their product’s ROI clearly and compellingly. It transforms static spreadsheets and content into interactive, visually engaging apps that guide discovery, quantify impact, and help close deals faster. By aligning sales methodology with data-driven storytelling, ValueCore enables reps to confidently defend pricing and accelerate revenue growth. The platform supports teams across sales, marketing, and customer success by standardizing value messaging and providing analytics on where value efforts succeed or need improvement. With a focus on dynamic, persona-based ROI tools, ValueCore helps teams show up as trusted strategic partners rather than just vendors. Easy to implement and backed by best practices, the platform turns value selling into a competitive advantage.
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DecisionLink ValueCloud
The ValueCloud® provides the repository and architecture to store and process important customer value data, translating it into valuable insights and ultimately assets that can be shared and leveraged across the enterprise by product managers, marketers, sales people, value engineers, professional services teams and customer success/renewal teams. Customer value is the missing link and next logical evolution in Customer Relationship Management because true customer relationships are entirely dependent on Value. Yet there’s nothing in CRM or any business system that enables customer value management. Our belief is that any business looking to shift to higher value/higher margin business models must manage customer value as a strategic asset to ensure competitive differentiation, elevate conversations, achieve trusted advisor status, and ultimately accelerate business results.
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LeveragePoint
Optimize go-to-market impact by incorporating customer value throughout the new product launch process. Build interactive Value Models that quantify the customer value of your product offerings. Grow your sales velocity by using digital Value Stories throughout the B2B sales cycle. Quantify and communicate the impact of your solution in the account management life-cycle. LeveragePoint is a cloud platform that aligns product, pricing, marketing, and sales teams around value by collaborating on interactive, digital Value Propositions. By clearly communicating the quantified value of their offering from the very first meeting, B2B sales teams can realize higher profits, improve their win rates, and reduce sales cycles for new and existing products. Give reps confidence in talking the customer’s language by addressing relevant business like issues, showing financial results, and accessing the best content for the customer.
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Cuvama
Cuvama is a customer value discovery and value selling platform that helps B2B teams shift from pitching products to selling measurable business outcomes. It codifies your unique value proposition into a dynamic, expert-guided framework, then equips every seller to run real‑time, collaborative discovery sessions that link individual customer challenges directly to quantifiable impact. Through interactive, customer‑facing business cases, teams can co‑author ROI models, adjust assumptions on the fly, and embed value discussions throughout the sales cycle. Unlike static guides or standalone calculators, Cuvama operates in live conversations, offering contextual prompts, automated linking of pain points to benefits, and seamless handoffs to customer success to reinforce delivered value. Built around five core steps, it captures institutional knowledge, surfaces best practices, and continuously refines messaging based on deal outcomes.
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