IMT Matcher

The Lead to Account Matcher (L2A) is a Salesforce application aimed at assisting teams that use an Account-Based Marketing (ABM) strategy, streamlining the process of relating leads and converting leads into existing accounts in your database. We offer this tool as a one-time fee; no subscription is required. If you have leads coming into your Salesforce org for companies that already exist as accounts, using our fuzzy logic matching, we can match to an account, even when the name is not entered exactly the same. When converting a lead to an account, our matcher also looks for matching leads that exist for the company and allows you to bring over all or none of them, with a click. Because our Lead to Account Matcher is built using custom settings, we give the ability to change matching thresholds, eliminate specific words from the matching algorithm, and change what fields are displayed on the matching layout. All are done through user configuration, no code is required.

A Matching Engine is the core mechanic of a digital exchange which matches up bids and offers to execute trades. The me algorithm keeps a record of all open orders in a market and generates new trades if the two orders can be fulfilled by each other. User initiates request to load balancer. Load balancer delivers information to frontend server. Front-office validates request and sends it to order matcher server. Order matcher receives request and executes it immediately or inputs order into order book for execution. Front-office receives updates from order matcher and updates the information for user back-office services. Market data service then publishes public updates to public web sockets. Market data service aggregates information into charts bars and writes it to the market database.