Audience

Advertisers and marketers searching for a tool to optimize their interactive video experiences across devices

About IDVx

IDVx is Infillion’s first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop, and mobile. With IDVx, advertisers no longer have to make a trade-off between high-performance creative and efficient programmatic scale. Powered by Infillion’s best-in-class interactive creative and TrueX’s more than 12 years of industry-leading performance, including high levels of attention, brand lift, and conversion, IDVx creates a new industry standard in video engagement. Tailored for digital and video buyers with KPIs at any stage in the purchase funnel, IDVx optimizes campaigns to drive higher brand lift and purchase intent, achieving a 2% interaction rate and a 90 %+ video completion rate benchmark, as well as CPA metrics.

Integrations

No integrations listed.

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Company Information

Infillion
Founded: 2008
United States
infillion.com/media/idvx/

Videos and Screen Captures

IDVx Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Videos
Support
Online

IDVx Frequently Asked Questions

Q: What kinds of users and organization types does IDVx work with?
Q: What languages does IDVx support in their product?
Q: What type of training does IDVx provide?

IDVx Product Features

Video Advertising

Collaboration Tools
Creative Asset Management
Design Ads
Reporting / Analytics
Ad Optimization
Media Buying
In-App Video
Display Advertising
Social Advertising
Video Monetization
Demand-Side Platform (DSP)
Supply-Side Platform (SSP)