Audience
Marketing teams interested in a solution to build audience segments, and orchestrate their cross-channel journey
About GrowthLoop
Launch high-performing marketing campaigns on all of your customer data. Equip your marketing team with the tools to quickly and independently segment audiences based on your most trusted customer data. Enter the world of self-serve journey orchestration in a drag-and-drop UI built for marketing acceleration and accuracy. Once you've achieved campaign momentum, it's time to identify your most successful strategies faster than ever before. Keep up with your newfound pace with GrowthLoop’s suite of generative tools geared at supplementing your creative team for highly personalized content across any channel or journey. Organizations drive more revenue by using GrowthLoop to launch intelligent, personalized campaigns faster. Elevate your existing martech investments by activating campaigns across your existing systems and channels. Combine data from disparate sources and begin relying on a single source of truth, increasing the velocity and accuracy of campaigns.
Integrations
Company Information
GrowthLoop
United States
www.growthloop.com
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Segments
Automatic behavioral segmentation, customer journey mapping, robust reporting. Sync lists anywhere. The power of a data team in an app. Answer your most complicated marketing questions. Pivot segments across different dates and customer groups to find new opportunities for a winning campaign. Easily plug and play our customer segments into channels like Klaviyo, Google, and Facebook. A single source of truth without writing a single line of code. Segments make data analytics accessible to every business owner, data-savvy or starter. Every company, large or small, should have the power to leverage data in the pursuit of possibilities. As a part of the LinkedIn data team, our job was targeting the right users for different campaigns in an activity we endearingly called “list pulls”. Essentially, we stack-ranked users based on specific criteria and a likelihood to buy target solutions. Our teams developed massive tables covering hundreds of millions of rows of data.
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Adverity
Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale.
The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.
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Ometria
Create marketing experiences your customers love. AI-powered customer insight and cross-channel marketing, by Ometria, which is the customer data and marketing platform for retail. Ometria gives marketers the ability to create personalized experiences throughout the customer journey. Ometria brings together data from all customer touchpoints to build a unified profile of each shopper. The platform uses AI to analyze customer behavior and provide insights that are directly actionable in marketing campaigns. Ometria’s marketing platform enables you to create personalized marketing experiences across relevant channels and touchpoints. We get it. You’re stuck using technology that wasn’t designed for offering customers individually tailored experiences. It’s hard to predict customer behavior and tastes, and even harder to create campaigns, at scale, that appeal to them as individuals. Ometria replaces and upgrades your existing ESP, helping you create great marketing experiences.
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Hightouch
Your data warehouse is your source of truth for customer data. Hightouch syncs this data to the tools that your business teams rely on. Serve your sales, marketing, and customer success teams a 360˚ view of the customer in the tools they rely on. Eliminate tedious data requests. Hightouch operationalizes your data warehouse to turn analytics into action. Drive growth with better data. Run personalized campaigns across all email, push, and ads. Iterate without asking for engineering favors. Increase revenue with better data. Target leads using custom PQL and MQL models. Sync a single view of the customer to your CRM. Prevent churn with better data. Build a 360° customer view in your CS CRMs. Use customer data proactively identify “at risk” customers. Your data warehouse has all your data. Why stop at analytics? Hightouch operationalizes your data warehouse by empowering you to sync data to any SaaS tool with just SQL.
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Product Details
Platforms Supported
SaaS
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