Audience
Companies that need a location-based marketing platform
About GroundTruth
We offer location-based geomarketing solutions that are designed to drive in-store traffic and sales. Our partners can unlock our first party location data and insights to better understand their business, actively engage their consumers through precise location and audience targeting, measure sales impact in the moment, and make smarter forecasting decisions.
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Integrations
Company Information
GroundTruth
United States
www.groundtruth.com
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Product Details
Platforms Supported
Cloud
GroundTruth Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis