Audience
Businesses searching for an advanced Visual Product Customization platform
About Grip
For quite a while we have been fans of the documentary film Objectified from Gary Huswit. One of the main concepts that is illustrated there is the notion that there are no boring products. However big or small, serious or laughter-provoking, many products have been designed with intent. As a company, INDG has been working for brands to create CGI visuals of their products and make those products "playable", digitally. What struck us was, that indeed there was always a great amount of detail waiting to be shown, discovered, within the products’ designs and the technology, leading to thought-through benefits for people that would buy them. So, what if we could represent every product in the world with visual content that would actually demonstrate that? Why only so few products get all the lavish attention?