Audience
Enterprises, companies and businesses in need of a solution to help them increase revenues
About Graff Group
In today's competitive climate, the speed of conducting business is only limited by how fast one can think. What held true several months ago in your prospects' minds or the competitive landscape most likely is redefined. It's wise to take nothing for granted, even when it comes to the information provided by your sales force. They know the client, but do they really know what the client is thinking? Maybe, but if revenues are static, it might be time to start questioning the answers. A simple Win/Loss analysis could reveal some flaws in some of your most fundamental assumptions. The key to a successful Win/Loss engagement rests on the ability to dig deep. We conduct unbiased, one-on-one telephone interviews with all key decision-makers and influencers. It's essential to conduct the study during or at the conclusion of the sales process. This maximizes the accuracy of the information, while the sales process is still fresh in the prospect's mind.
PSP Enterprise
Market Test Interviews gauge interest in new offerings. The focus is on customer problems, existing solutions, and reaction to proposed offering. Pre-decision Interviews find out why prospects do not advance beyond a download or a pilot. The focus is on customer needs, alternatives, and sales engagement. Win/Loss Interviews determine how and why customers make their competitive choices. The focus is on buyer criteria and vendor ratings, gathering critical comparative feedback about your product, marketing and sales engagement. Churn Interviews find out why customers do not renew contracts. The focus is on customer needs, satisfaction, competitors and substitutes.
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Clozd
Clozd provides world-class consulting services for win-loss analysis. We help our clients to design and execute effective win-loss programs, customized to their unique needs. Our experienced team of win-loss consultants can help to design your program, conduct in-depth buyer interviews, administer surveys, analyze program findings, develop summary reports, code systems integrations, and more. Clozd offers innovative software, called The Clozd Platform, that powers continuous win-loss analysis for your entire sales pipeline. First, the platform integrates with your CRM to monitor your closed opportunities. Next, it automates win-loss data collection from reps and buyers using a combination of interviews and surveys. Finally, it synthesizes the data, surfaces critical insights about why you win and lose, and shares them with stakeholders across your business.
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Goldpan
The scheduling, interviewing, re-scheduling, recording interviews, transcription and markup. The data-validity checking, researching and selecting the best data-processes for the job. Conducting forced ranking interviews that give precise results, know exactly why you lose deals, align teams and prioritize critical insights that can be viewed any time. The most common method is to interview prospects and buyers by phone, transcribing the audio and looking for running themes behind their behavior, create trustworthy buyer personas, backed created from current research, not cooked up eight years ago by an intern. Sales leaders understand what goals and problems your buyers genuinely face. They understand if their sales team is being too pushy in their process or perhaps not understanding client pains as the competition.
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Klue
Klue is the competitive enablement platform built to collect, curate, and deliver competitive and market intelligence across every department of every business. Staying on top of the competition is easy with Klue. Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence gives you the edge against top rivals and growing threats. Never pull your hair out managing document versions again. Update sales battlecards effortlessly, collaborate seamlessly, and deliver consumable competitive strategies in the tools your Sales reps use every day. Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths. Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.
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Integrations
No integrations listed.
Company Information
Graff Group
Founded: 1993
United States
www.graffgroup.com/winloss-analysis/
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Product Details
Platforms Supported
SaaS
Training
Documentation
In Person
Support
Phone Support
Online