GetWhys Compass

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

From questions to insights, instantly. Skip the costly polls, surveys and interviews. Build the AI versions of your buyer personas and do your product & marketing research fast and at scale. OpinioAI is a research platform that uses AI language models to help researchers source relevant insights, data, and opinions in a simple and scalable way; without relying on polls, surveys, and other legacy methods. At the moment what you see and can use is an MVP with a basic feature set where we apply persona traits over a vanilla model. Even like this, the model can provide powerful and relevant opinions to kickstart any marketing, product, or social research. With OpinioAI we intend to further explore the possibilities of these AI models and how they can be used to help researchers to replace traditional data collection methods and work faster, easier and leaner. We plan to expand the feature set to cover fine-tuned models, complex survey design, bulk answers, analysis, and reporting.