Audience
Companies looking for an CRM and Google Analytics Integration solution
About GA Connector
If you're like many businesses, your CRM system doesn't show you the source of your web leads. This could be causing you to spend a big chunk of your marketing budget on low-quality leads that don't convert. It's not enough to measure form fills, since different traffic sources attract clients of drastically different quality. One channel may generate a handful of high-converting long-term clients, while another may generate nothing but unqualified leads. The only way to evaluate a marketing approach is to track the revenue it generated. Measure the actual dollar value of each campaign and channel. Track the first-click channel, the last-click channel and all the channels in between. Invest only in channels that actually drive sales.