Audience
Organizations in need of a platform to create exceptional customer experiences
About Fullpath
Your data is as good as gold – but only if it is properly activated. Fullpath takes the typical Customer Data Platform (CDP) to the next level by adding the experience factor, and layering AI-powered technology on top of your dealership’s unified data layer. This added activation allows dealers to create exceptional customer experiences through automated, AI-driven, highly effective engagements and marketing campaigns designed to drive sales and loyalty. Consolidate siloed dealership data sources into a single platform that cleans, normalizes, and maintains your data. Layer powerful AI on top of your data to gain deep insight into your shoppers and create personalized customer experiences. Execute personalized marketing campaigns to touch every part of the sales funnel automatically.