FreeWheel SupplySuite Integrations

Achieve all your branding and performance goals with the ASTRAD DSP platform. Everything on our platform, from a safe and transparent environment to a data-led focus, to innovative AI models, is designed to empower your marketing efforts. Take your campaigns up a notch, without the hard work of deciding where to place your ads. Spend less time stressing about ad placement with a DSP that uses data to place your ads in the right spots. So you can get back to focusing on reviewing analytics and seeing results. Scale your brand worldwide, our platform gives your ads a global presence. See how your campaigns are doing in real time and use in-depth analytics to tailor your ad strategies, all in one place. Place your ads in the exact locations to create the most impact. Access your audience across devices, such as desktop, mobile, tablet, and connected TV. Deliver your ads in places your target audience is already visiting.

With the Strata Platform, plan, activate, optimize, and manage billing and financials for all your campaigns across media types in one centralized location. Our single-hosted platform and open integration model means you can dynamically manage your media in the way that’s best for you. Manage your entire media workflow from digital and TV to print, OOH, and radio. Track budgets, assess return on ad spend, and re-aggregate reach to find your brand’s target audience. Count on on-demand customer support throughout the process. Save time and eliminate friction by automating workflows from planning through reconciliation. Integrate with external systems and sellers to minimize unnecessary and manual tasks between systems. Take control of your media finances with solutions uniquely designed for agencies. Build your own buying ecosystem through our API-based integrations with supply, data, financial, and technology providers, as well as your in-house solutions.

Beeswax is a best-in-class buying platform offering unified UI and workflows, unique data access, and premium curated omnichannel inventory. Built on the principles of transparency, customizability, and control, Beeswax enables you to access and activate premium programmatic. Log-level granularity enables Beeswax users to make the most of their programmatic data. Manage how you bid to prioritize cost savings or campaign pacing. Use the standard algorithms offered by traditional DSPs. Use bid modifiers for fast and easy control in the UI using a single variable. Use bid models for multivariate optimization, typically created based on insights from log-level data. Choose from multiple methods to optimize toward unique KPIs specific to your campaign. Avoid the “black box” approach and enable transparent optimization based on your campaign performance. Tailor your campaigns and reporting to achieve your goals.

Our technology enables audience delivery at scale. It extends your reach, connects you to partners, facilitates real-time optimization, and streamlines the reporting process. FreeWheel’s end-to-end capabilities help with every step of the buying process, from planning through interpreting results. Buy inventory at scale and across all screens with direct connections to major publishers and premium inventory sources using FreeWheel technology, tools, and workflows. Access and aggregate supply across the ecosystem, and trade with agencies and programmatic partners as needed. Modernize the manual process of planning and buying, and monitor and optimize campaigns in real time, all with a single platform. Leverage automation, audience-based buying, and real-time insights to drive more impact. Deepen investment insights to fuel future planning and buying cycles. Evaluate performance and ROI and inform future investment strategies with a unified dataset.