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Amazon Rekognition makes it easy to add image and video analysis to your applications using proven, highly scalable, deep learning technology that requires no machine learning expertise to use. With Amazon Rekognition, you can identify objects, people, text, scenes, and activities in images and videos, as well as detect any inappropriate content. Amazon Rekognition also provides highly accurate facial analysis and facial search capabilities that you can use to detect, analyze, and compare faces for a wide variety of user verification, people counting, and public safety use cases. With Amazon Rekognition Custom Labels, you can identify the objects and scenes in images that are specific to your business needs. For example, you can build a model to classify specific machine parts on your assembly line or to detect unhealthy plants. Amazon Rekognition Custom Labels takes care of the heavy lifting of model development for you, so no machine learning experience is required.

Get insightful text analysis with machine learning that extracts, analyzes, and stores text. Train high-quality machine learning custom models without a single line of code with AutoML. Apply natural language understanding (NLU) to apps with Natural Language API. Use entity analysis to find and label fields within a document, including emails, chat, and social media, and then sentiment analysis to understand customer opinions to find actionable product and UX insights. Natural Language with speech-to-text API extracts insights from audio. Vision API adds optical character recognition (OCR) for scanned docs. Translation API understands sentiments in multiple languages. Use custom entity extraction to identify domain-specific entities within documents, many of which don’t appear in standard language models, without having to spend time or money on manual analysis. Train your own high-quality machine learning custom models to classify, extract, and detect sentiment.