Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
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Basis
It’s the only demand-side platform united with search, social, and site direct via a single interface. Basis DSP grants access to an entire programmatic universe of inventory, audiences, and data sets—plus the ability to plan, buy, and manage campaigns. Basis DSP unites front-to-end process automation with programmatic digital media planning and activation. Interoperability with search, social, and ad server platforms enables media professionals to plan and approach digital media strategies. Billing automation within Basis DSP creates seamless processes to reconcile delivery numbers and create/pay invoices easily. Plan, negotiate, and track custom PMP offerings across thousands of premium publishers—without ever having to leave Basis. Utilize the Basis artificial intelligence engine to generate better outcomes for campaigns—choose from algorithmic or machine learning optimizations to automatically analyze data.
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AdLib DSP
AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums.
Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.
AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels.
Why AdLib? Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All!
- A Simple Self Service DSP That Anyone Can Use
- No Annual Contracts Or Commitments
- Magic Ad Builder For Clean, Modern, & Authentic Ads
- 24/7 Access To Transparent & Deep Insights
- Always-On Brand, Privacy, & Fraud Controls
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Aroscop
Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.
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