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Playmatic is a video-advertising platform tailored for news and content websites, offering tools to achieve maximum immersion, such as interactives, embedding micro-sites, pop-up notifications and buttons, surveys, embedded forms, checkout options, multi-level scenarios, and classic pre-rolls. Its platform spans a network of over 8,000 sites and delivers more than 20 million impressions per day. It yields notably higher effectiveness; videos are 51% more memorable than non-interactive ones, engagement and brand interaction double, and purchase intent increases eightfold compared to standard pre-rolls. Engage Video ads (Engageroll) deliver up to 30% more conversions, 40% higher brand awareness, and eight-times greater involvement than ordinary non-interactive ads, while offering turnkey production and the ability to adapt any video into an interactive format, resulting in three times higher ROI and superior recognition relative to traditional commercials.

VidID presents itself as a digital rights management and monetization platform that enables creators to protect their videos against unauthorized reuploads and convert those reuses into revenue. It uses Content ID (for YouTube) and rights management tools to identify when your videos are being reposted across platforms like YouTube, Facebook, and Instagram, then claims ad revenue on your behalf. The service offers a dashboard where creators can monitor claims, earnings, and submit new video content for protection. It positions two specialized verticals; Music-ID, aimed at artists and rights holders to protect musical works (including remixes, samples, background music), and Shorts-ID, focused on short-form video creators (e.g., TikTok, Reels, Shorts) to detect reuploads and enforce monetization of viral clips. VidID claims to serve creators, brands, publishers, media companies, and influencers.