Audience
Companies and businesses seeking an eCommerce solution to provide physical and digital access to their customers
About ElasticRun
ElasticRun is democratizing physical and digital access to Indian consumers. ElasticRun is helping businesses reach traditionally unserviced consumers. Powering FMCG brands to directly reach 10mn Kirana stores in rural India. Enabling eCommerce access to 100+ mn customers. Enabling financial institutions to rollout credit to 100k rural stores. Lighting up data dark stores provide data edge to multiple industries. High Capex requirements and fixed operational costs limit the reach of the traditional network. Crowdsourcing enables setting up no Capex and variable costs network enabling deep reach. It is not feasible for the traditional networks to fulfill the small ticket size of rural stores. Supply and demand aggregation makes it feasible to serve small ticket sizes of the individual stores. ElasticRun acts as an extension of the brand's own network, opening up a net new addressable market. ElasticRun is a no-Capex and variable cost network enabling access to 10m+ stores.
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