Aroscop
Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.
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SyntheticIQ
SyntheticIQ is a synthetic intelligence research and strategy platform that helps organizations generate actionable insights by creating and studying virtual synthetic human populations (“Synths”) that mimic real-world target audiences for faster, cost-effective decision support. Users can build customizable Synth populations tailored to specific demographics, traits, and behaviors, then design dynamic studies and strategy simulations to test messaging, campaign performance, hypotheses, policies, and strategic choices with data that correlates closely to real-world responses. It includes tools like Synth Creator for defining target personas, IQ Study Builder for running interactive research simulations and surveys against Synth groups, and IQ Insights to compile results into detailed, easy-to-read reports that help refine tactics and optimize strategic decisions quickly.
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C5i Synthetic Audiences
C5i’s Synthetic Audiences is an AI-powered consumer insight solution that creates hyper-realistic virtual personas to mirror real consumer attitudes, behaviors, and preferences so teams can generate rapid, scalable market understanding without recruiting real respondents. It uses demographic, behavioral, and social listening data combined with generative AI models to simulate market-like feedback for concept testing, message evaluation, segmentation analysis, and strategic validation in hours instead of weeks, overcoming the time, cost, and logistical limitations of traditional surveys and panels. These AI-generated virtual consumers behave like real target segments, enabling brands to test product ideas, pricing, messaging, UX flows, and strategic hypotheses at scale while reducing privacy risk and panel recruitment overhead, and to gain directional insight early in the research cycle.
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Ditto
Ditto is a synthetic market research and consumer insights platform that lets teams perform qualitative and quantitative research in minutes by querying AI-generated, population-true synthetic personas that model real human demographics, behaviors, and opinions grounded in census and market data to generate statistically relevant responses. It replaces traditional recruitment-based panels with engine-generated respondent panels that can answer surveys, participate in focus-group-style research, validate messaging and pricing, test product concepts, explore market positioning, and simulate competitive dynamics across countries and segments, delivering actionable insights far faster and at a fraction of the time and cost of conventional methods. It can be accessed through an intuitive web interface, APIs, or integrations with tools like Claude Code and Slack, and supports workflows such as concept testing, segmentation analysis, brand reputation monitoring, etc.
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