DeeperDive

Brax is a solution that enables agencies and brands to manage all their advertising campaigns from a single centralized dashboard. Imagine being able to update ALL of your campaigns at once. Brax’s Native Power Editor allows you to change any aspect of your campaigns (in a familiar spreadsheet-style editor) for much faster launching and optimization. Finally compare apples to apples (or Taboola to Yahoo). Brax gives you a better understanding of how native as a whole performs for your company. Import and integrate data from your existing systems, including Google Analytics — and see performance across campaigns, content, and publishers any time you want. Say goodbye to dirty data from human error, and wasted media spend based on faulty assumptions. With Brax, you define your tracking tags once for accurate, consistent data forever. Use macros to dynamically insert campaign name, ad ID, and publisher ID.

Where good ideas find you. Read and share new perspectives on just about any topic. Everyone’s welcome. The best ideas can change who we are. Medium is where those ideas take shape, take off, and spark powerful conversations. We’re an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Our purpose is to spread these ideas and deepen understanding of the world. We’re creating a new model for digital publishing. One that supports nuance, complexity, and vital storytelling without giving in to the incentives of advertising. It’s an environment that’s open to everyone but promotes substance and authenticity. And it’s where deeper connections forged between readers and writers can lead to discovery and growth. Together with millions of collaborators, we’re building a trusted and vibrant ecosystem fueled by important ideas.