Data Cleansing & Matching

JMP, data analysis software for Mac and Windows, combines the strength of interactive visualization with powerful statistics. Importing and processing data is easy. The drag-and-drop interface, dynamically linked graphs, libraries of advanced analytic functionality, scripting language and ways of sharing findings with others, allows users to dig deeply into their data, with greater ease and speed. Originally developed in the 1980’s to capture the new value in GUI for personal computers, JMP remains dedicated to adding cutting-edge statistical methods and special analysis techniques from a variety of industries to the software’s functionality with each release. The organization's founder, John Sall, still serves as Chief Architect.

The foundation of our matching software, matchit® is designed specifically to deliver results that mirror human-like perception, at scale and without preprocessing. Using Artificial Intelligence, a proprietary phonetic algorithm, lexicons, and a contextual scoring engine, matchit defeats the errors, inconsistencies, and challenges commonly found in contact and business data. Conventional matching solutions require a user to define matching logic, which is a combination of functions and off-the-shelf fuzzy algorithms, used to produce an alphanumeric value. This alphanumeric value, or ‘match key’, forms the basis for comparing two records together and ultimately finding matches. Unlike conventional matching solutions, matchit doesn’t rely on a single comparison between match keys to find a match. Instead, matchit evaluates records contextually, running a variety of comparisons and scoring them individually to grade similarity between all the relevant elements that make up your data.