Audience
Companies that want to discover and validate what consumers see, think, and feel
About CoolTool
Discover and validate what consumers see, think, and feel beyond their conscious control on desktop and mobile. Online webcam eye tracking for identifying where consumers’ attention goes. Online emotion measurement for capturing consumers’ emotional statements during the interaction with digital products. Online implicit tests for uncovering true attitudes and thoughts hidden in the subconscious. Online solutions for remote usability research. We’ve designed the new product UXReality that completely replaces usability labs with a virtual solution. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and can literally see through the users’ eyes. The solution includes AI-powered webcam eye tracking, emotion measurement, and surveys.