GazeInsight
Our technology turns a simple webcam into a Accurate Eye-Tracker. Advances in machine learning and computer vision, allow us to track eye movements with high precision. You can take your research outside the lab and scale to a large number of participants. Online solutions for remote usability research. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and see through the users’ eyes. Track consumers’ attention, and get to know your brand perception and marketing communication performance. GazeRecorder is designed to handle any type of content (banners, videos, Live web pages ). You can ask testers across the globe. They only need a computer with a webcam. You will have immediate access to the results. Invite participants to complete tests on their own devices at home. This keeps testers in their natural environment.
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Element Human
Replace clunky ad testing with real world engagement. Attention and Emotions at the speed and scale of a click. We provide the science, the tools, and the platform to quickly set up, measure and respond to human behaviours at scale, cost-effectively. We believe that the more we understand the subconscious and conscious drivers of human behaviour, the better our predictions, decisions, and interactions will be. We are a group of science, technology and design experts obsessed with enabling everyday devices to observe and measure how people live their lives. Our consent-based platform enables everyday devices to safely capture and respond to the emotional, memory and thought drivers of human behaviour as people interact with digital experiences. Through 7 years and 2.5 billion data points collected across 89 countries and 40 businesses, we developed a proprietary solution that monitors and understands how our digital experiences shape human behaviours.
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Tobii Pro Sticky
Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking and emotion recognition, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers. For a fraction of the cost of traditional in-person research, the online platform Sticky by Tobii Pro enables large-scale quantitative eye tracking research and emotion recognition as a self-service. Using the participant’s webcam, market researchers gain valuable visual and emotional data on the impact and performance of existing or new designs and placements, for example, in packaging and advertising research. The platform is integrated with online survey engines and panel companies with global reach, enabling a distributed data collection setup and with a quick turnaround time.
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Affect Lab
Tech-driven consumer insights platform for Insights teams. Map insights across media, digital and shopper touchpoints, deliver customer experiences that resonate emotionally, optimize customer journey for increased conversions, gain emotion, attention, engagement and noticeability insights. Usability testing and analytics platform for UX teams. Measure attention, engagement and emotion across user journeys, test prototypes, mockups, websites, apps and chatbots, identify key elements within the UI that customers notice, deliver emotionally optimized UX and drive conversions. Emotion Insights to create the best customer experiences. Facial Coding APIs to measure emotional response at scale, single face emotion recognition, in-the-wild multi face emotion recognition, recorded video emotion analysis. Test stimuli of various modes and channels like videos, print ads, planograms, package designs, websites, apps, chatbots, etc.
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