Audience
Companies of all sizes and businesses interested in a solution to manage their content marketing processes
About Priceonomics Content Tracker
At Priceonomics, our crown jewel is a dashboard we built to measure the performance of our content marketing. It’s called Content Tracker, and starting today, you can use it too. When we publish content, we measure what happens obsessively. Does an article result in press mentions, conversions, traffic, social sharing? Our business is built on this blog, and Tracker is how we measure the effectiveness of every Priceonomics article. Tracker is a scoreboard that forces us to make our best content. It also announces awesome milestones in Slack so we can celebrate them. Making great content is addictive when you see the results. We also use Tracker to A/B test our headlines so you are enticed to hopefully read our articles. Tracker even notifies us in Slack or by email when an article gets mentioned or hits a milestone. A few months ago, other companies started using Tracker too. Companies like Reddit, Thumbtack, and Segment now use it to measure the success of their content marketing.