Connatix Integrations

Deterministic Identity Resolution for web traffic. Delivr.ai matches anonymous visitors to verified identities (people, companies, households) at 50%+ resolution rates using cryptographic hashing, not device fingerprinting. Includes person-level intent classification across 22,000+ behavioral topics.

Beeswax is a best-in-class buying platform offering unified UI and workflows, unique data access, and premium curated omnichannel inventory. Built on the principles of transparency, customizability, and control, Beeswax enables you to access and activate premium programmatic. Log-level granularity enables Beeswax users to make the most of their programmatic data. Manage how you bid to prioritize cost savings or campaign pacing. Use the standard algorithms offered by traditional DSPs. Use bid modifiers for fast and easy control in the UI using a single variable. Use bid models for multivariate optimization, typically created based on insights from log-level data. Choose from multiple methods to optimize toward unique KPIs specific to your campaign. Avoid the “black box” approach and enable transparent optimization based on your campaign performance. Tailor your campaigns and reporting to achieve your goals.

By putting the publisher first, we help our clients realize the full potential of their digital assets providing marketers with transparent access to high-quality inventory. With a long-term focus on building solutions that solve the most pressing industry problems, we have remained at the forefront of sell-side innovation for years. We provide valuable audience insights and sophisticated, machine-learning algorithms to enable top-tier monetization across devices, channels and ad formats. PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands, at scale. Giving you the power to make smart, strategic decisions is essential. Our product vision is to provide clients with a full advertising technology stack. More than that, we created a system that is adaptive, where each component is extendable and customizable.