Audience
Founders and product teams.
About Cast
Cast is a synthetic user research tool. Users describe the customers they want to hear from, and its Casting Agent builds a cast of AI users matching that audience, varied by age, background, seniority, income and attitude. A Director interviews them in parallel and in their own language; a Critic checks answers for invented facts, out-of-character replies and people-pleasing. About an hour later, users can review transcripts, findings by audience and summaries, then export PDF or PowerPoint reports. Founders, product teams, marketers, consultants and policy teams use Cast to explore ideas, pricing, messaging and positioning before building. Participants are AI-generated and labeled as AI in transcripts and reports, not recruited human respondents. Cast offers a free 1,000-token trial without requiring a card.