CampaignRunner

Discover Marketing Campaign Effectiveness in Salesforce. Campaign Influence Analyzer and Contact Role Creator is a Salesforce app that helps you analyze which campaigns do (or don't) help your reps find and win opportunities. This app complements and even enhances the reporting and analytics from existing marketing automation platforms like Marketo, Eloqua, Hubspot and others. Compare campaigns as well as analyze individual campaigns or even project future campaigns. Makes anyone on your team your best analyst. Forget trying to train your reps to uniformly set lead source, primary campaign, and fill out contact roles whenever they create opportunities. Let Magic Robot do the work. The Influence Analyzer supports all 3 types of Salesforce currency management, including dated exchange rates. By understanding which campaigns and messages work to generate pipeline and sales (and which ones don't) you will be able to identify and replicate your greatest ROI campaigns and successes.

Every interaction with every ad, every piece of content, every email or social media post you send can be recorded with the metadata you choose & care about. Your content analytics will never be easier or more insightful. B2B Marketing analytics that are specific to your business and your content. Define your own metadata and track every ad, link, image, video, article, webpage, blog post or any other piece of content on any channel through all buyer stages. When you start using SqueezeCMM we will help you define the data and insights that are most critical. Every organization is different, why use cookie-cutter analytics that a software developer threw in as an add-on to their platform? Using AI or planning to? In order for machines to learn they need data. Lots and lots of data. With SqueezeCMM you decide what metadata to track in order to feed your AI. Since you started with your own custom metadata the reports you get are automatically deeply relevant to your business!