Upsiide
Upsiide idea screens aren’t typical concept testing surveys. Our interactive dashboard tells you which concepts, ideas, and designs are most likely to perform well in-market, routinely validated by in-market realities. Upsiide is an innovation insights platform that helps marketing and insights pros predict the in-market appeal and performance of their ideas. We're the quickest, most actionable, and most cost-effective way to do innovation research. Test thousands of ideas and get real-time results delivered straight to an AI-powered visual analytic dashboard. Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, and restaurants. We use some pretty fancy statistical techniques that will help you predict which will ultimately succeed in-market. Whether you’re honing in on a pack design, launching a new product, or deciding on campaign messaging, Upsiide will help you select the best possible option based on in-market realities.
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Attention Insight
Validate your concepts for performance during the design stage with AI-generated attention analytics. See how consumers engage with your landing page before the launch. Get crucial feedback in less than 1 minute. Analytics are 90%-94% accurate, and it's 100% GDPR and privacy compliant. To find out if your ads, landing pages, apps, and package designs will perform, you have to launch them. Run traffic to them and have large sample sizes. Get crucial performance feedback on your concepts before you launch them. Attention Insight’s predictive attention heatmaps show you potential performance issues during the design phase. So you can make sure your concepts will perform better from the second you publish them. Optimize designs with attention and insight while working with your favorite tools. Get AB testing insights about your concepts, without needing live traffic or large sample sizes. See how potential users would interact with different layouts or designs.
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Affect Lab
Tech-driven consumer insights platform for Insights teams. Map insights across media, digital and shopper touchpoints, deliver customer experiences that resonate emotionally, optimize customer journey for increased conversions, gain emotion, attention, engagement and noticeability insights. Usability testing and analytics platform for UX teams. Measure attention, engagement and emotion across user journeys, test prototypes, mockups, websites, apps and chatbots, identify key elements within the UI that customers notice, deliver emotionally optimized UX and drive conversions. Emotion Insights to create the best customer experiences. Facial Coding APIs to measure emotional response at scale, single face emotion recognition, in-the-wild multi face emotion recognition, recorded video emotion analysis. Test stimuli of various modes and channels like videos, print ads, planograms, package designs, websites, apps, chatbots, etc.
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