Avesdo

Lasso is a premier provider of cloud-based customer relationship management (CRM) software solution for new home marketing and sales. Custom-built for home builders, real estate developers, and new home agencies, Lasso CRM aims to improve lead management, turn more prospects into buyers, and sell their communities easier, faster, and more profitably. Powerful capabilities of Lasso CRM include a built-in email marketing system, prospect management, customizable reports, and more.

Brightdoor CRM is a real-estate-specific customer relationship management and engagement platform that simplifies the homebuyer registration and sales journey by replacing manual notecards with digital registration and lead capture, centralizing customer interactions and behavior data into an easy-to-use CRM database, and supporting touchscreen storytelling experiences in welcome centers and model homes; it includes a tailored CRM built for real estate without the complexity of generic enterprise systems, a “Passport” digital registration tool with QR-enabled sign-in to capture prospects, touchscreen storytelling software for iPads or large screens that engages home shoppers and conveys community information, and a self-service backend that lets teams control content, media, and customer records, all with easy integration to other CRM systems (like HubSpot or Salesforce) so sales and marketing can track interactions, follow up at optimal times, update inventory and pricing quickly.