Attributy

Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.

AdBeacon is a multi-touch attribution and optimization platform built for ecommerce brands and agencies that want to move beyond guesswork and truly measure what’s driving growth. The system works by connecting directly to your first-party data, such as revenue and customer actions from your online store, and integrates that with your paid media channels to enable accurate, real-time reporting and actionable optimization. It supports robust features, including advanced attribution across channels, cross-channel campaign tracking, lifetime value and RFM analysis, creative performance dashboards, custom audience building, and budget-management tools, all within one unified interface. With AdBeacon, you can see exactly how each ad, campaign, or touchpoint influences the customer journey, identify high vs. low-value audiences, pivot spend toward top-performing creatives, and scale campaigns with confidence and clarity by relying on verified click-and-purchase data.