Audience
Market Research platform for businesses
About Appinio Market Research
Trends and consumer needs are constantly changing. Appinio automates market research and collects thousands of answers from your target group within minutes - giving you representative feedback in real-time. We conduct market research as it should be today: fast, simple, valid. To understand their target group's needs, companies need to validate decisions with consumers continuously. This constant exchange enables companies to become consumer-centric, make better decisions, and build better products. Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company or an HR department in a corporate group. HR managers can use targeted surveys to better understand their employees and, for example, determine the reasons for dissatisfaction or absenteeism and initiate countermeasures. It also makes sense to survey target groups that correspond to potential applicants in order to optimize recruiting.