Audience

Businesses in need of a tool to measure the aggregate and total impact of their advertising tactics

About Amazon Omnichannel Metrics

CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized.

Integrations

API:
Yes, Amazon Omnichannel Metrics offers API access

Ratings/Reviews

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Company Information

Amazon
Founded: 1994
United States
advertising.amazon.com/measurement-analytics/omnichannel-metrics

Videos and Screen Captures

Amazon Omnichannel Metrics Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Documentation
Webinars
In Person
Videos
Support
Phone Support
24/7 Live Support
Online

Amazon Omnichannel Metrics Frequently Asked Questions

Q: What kinds of users and organization types does Amazon Omnichannel Metrics work with?
Q: What languages does Amazon Omnichannel Metrics support in their product?
Q: What kind of support options does Amazon Omnichannel Metrics offer?
Q: What other applications or services does Amazon Omnichannel Metrics integrate with?
Q: Does Amazon Omnichannel Metrics have an API?
Q: What type of training does Amazon Omnichannel Metrics provide?

Amazon Omnichannel Metrics Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics